Heat Map

Product Specification

Version Q3-2021

Product Description

VEZHA Heatmap helps to track the flow of people in a store, shopping center, and analyze customer activity. It has the same accuracy for all vendors. The heatmap provides information on the most visited locations in the store, displays hot and cold zones based on customer activity.

Heat Map Features

  • Analysis of warm and cold zones in malls and public places.
  • Analysis of the buyers’ activity in the sales area.
  • Analysis of the reaction to advertising or external banners.

Сamera Compatibility

The solution is compatible with all cameras, that return the RTSP stream.

A common choice for an effective Heatmap: AXIS P1455-LE.

Camera Installation Requirements

  • Static background
  • The camera should be well fixed and not shaking
  • Avoid refocusing and image sharpness changes
  • There should be no overexposures and glare in the frame

Requirements for a Video Stream

Video stream must be stable, without connection interruptions

Codecs -H.264 / MJPEG


Open tools for integration and development




Video formats support: AVI, .MKV, .MPEG4, .MOV, .WMV, .DVR, .ASF, .RT4, .DIVX, .264, .GE5, .TS, .3GP, .XBA (single & multi-stream), .MP4, .FLV


Camera supportAll, RTSP stream

Technical Specifications

Cross-platform solution (Windows, Linux)


Centralized management


Ability to work with various options for video sources


Reports generation

System report, Microsoft Power BI, and others

Easy search of heatmaps


Filter heat maps by time and date


The ability to receive reports by the hour, day, week, or month.


Heat map export support (image)


Minimum Software Requirements

Operating System - Ubuntu 18.04 or Windows 7 / Windows Server 2008 R2

Databases - MySQL 5.5 and newer, PostgreSQL 9.3 and newer, Oracle Express Edition 10g and newer, SQL Server Express Edition 2008 and newer

Minimum Hardware Requirements


Intel Core i5-8250U @ 1.60GHz and with higher performance 



HDD1 GB / day

Any from the list below or higher with better performance):

GTX 1660 6GB or

RTX 2060 SUPER 8GB or

RTX 2070 SUPER 8GB or

RTX 2080TI 11GB or

RTX 3070 8GB or

RTX 3080 10GB

Bandwidth5 Mb/s per 1 video analytic or higher (  

for example, if the network connection is 100 Mb/s, not more than 20 analytics may work

properly at the same time (5 Mb/s * 20 = 100 Mb/s)

Response Time(Local Network)200 ms or faster

Security Features

Restricting access to a specific group of customers through access rights


Business logic building system


Encryption of information with dynamic keys, that change with each launch of the module


Support of NVIDIA CUDA technology


Integration with various VMS - Milestone XProtect, Nx Meta, Luxriot Evo


Plugins availability - Milestone XProtect, Nx Meta, Luxriot Evo


Protection of personal data


Support for different interface languages


Interface languages: English, Russian, Ukrainian, Arabic


Generating statistical reports based on analyzed data


Combination with analyzed data from the external sources (ERP)


Alarms and Events

Alarms are absent.

Software Licenses





Incoresoft VEZHA Heat Map


Image Characteristics

  • Image quality must be at least average
  • There should be no significant compression artifacts
  • Image resolution should be HD or FullHD format or higher with an aspect ratio equals 16:9